For anyone with an online shop it is therefore imperative to start investing time and money in digital marketing, trying to increase the organic traffic and entice users to return to after a first purchase.
The administrative section of a website should always be possible to analyze statistics and performance of each page and content. Having access to analytics, daily traffic, percentage of click, keyword, etc. are the metrics to measure the success of any e-commerce. Always referring to this data will be easier to develop new strategies or continue with those already in operation.
Increasing traffic on a website will obviously have a domino effect on sales. Most users visit your site, the more likely that some them are pushed to the purchase.
To drive traffic to a site but you have to be creative and resourceful, as well as provided a precise plan of digital marketing. Social media is a great low cost way to increase traffic organically, although of course it would be advisable to ask the SEO experts to proceed on an informed basis.
Another metric to consider is the percentage of clicks. If traffic to a site is high but does not generate sales, the cause will probably be sought in the selection of a wrong target or in the excessive complexity of the reference site layout.
To increase the percentage of clicks, which obviously influences the sales statistics, would make the star by targeting marketing of its website to the right audience. At the same time, you need to make the site simple and accessible for anyone, lest you struggling to find the product pages, fill your cart and check out as quickly as possible.
Last but not least: the analysis of the monthly turnover. This is the ultimate metric going to affect the rest of the strategy. If the turnover remains low despite efforts in marketing and site optimization means that you will have to proceed with the strategy of offers and coupons.
Lower prices and give away discount codes or coupons, very simply, will give a significant boost to sales because in the world of digital commerce users, as in everyday life, they tend to go where you spend less. This does not mean that the quality of the service will have to compromise, given the huge choice of on the web stores that offer fast delivery, secure payment and made pro-consumer policies while remaining very competitive price. The important thing is that the customer is satisfied, so as to repeat the experience again buying from the same site.
If you do not know where to start to build and make a competitive e-commerce or web site, started by WebSEO. Simple, immediate, powerful and above all affordable. Getting in the top Google results not only in Italy but also abroad is vital for an online platform or brand in search of authority and widespread dissemination. International WebSEO make even your local business. Guaranteed by our customers. For more information contact us via the contact section or by email to [email protected]