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The fact is that paid ads are not enough and above are not sustainable in the long term. The SEO on the other hand, can be quite challenging as it requires several steps and specialized professionals who are involved in creating and optimizing the organic content of the website. It takes time? Certainly, but it is the only way to get high rankings in the search results and increase the authority of your domain.
Clearly, it all depends on the sector. If you are in a niche area without much competition, then the on and off page SEO could give results in a short time. If the competition is tight and composed of companies with a large disposable income in terms of digital marketing, it could take significantly more even with high-quality content.
This is because less are the sites for analysis in a certain area, the faster the scanning process by search engines. On the contrary, with so many competitors, Google and other search engines are forced to consider more precise details to determine which sites accrue the first places. Contrary to popular belief, no scale organic search results to the tune of EUR.
The determining factors are varied. It is not a simple matter of keywords in the title tag, the meta description and blog posts content. Nowadays the on-page SEO today is highly dependent on the content of the page, the link building or experience. SEO Strategies that focus only on meta keywords are not at all far-sighted.
There are also other factors that an algorithm of a search engine considers. Concepts more technical SEO such as site speed, source code and ease of use on mobile devices. Even with relevant keywords in the anchor text, in video content and in the H1 tag, poor site speed and failure to optimize mobile adversely affect the final evaluation of the engines.
It is true that marketers are focusing more and more on optimizing on-page content. Optimize content means to analyze the relevance, external links, internal and appropriate keywords in the meta various sections. Basically the content still needs to be clear, concise, readable and intuitive. Articles such as guides and tutorials are successful because they help readers. Combined with video content, they have a high rate of placement on the search engines.
In short, if you want to see real improvements in Google Webmaster Tools you have to work on content optimizations in key SEO. For some companies manage everything can be harsh, but there are always alternatives to DIY. One of these is WebSEO, which allows the user to focus only on the basic part of the contents and post freely without having to worry about meta, keywords, link building and all the logic behind indexing.
Fast and powerful, WebSEO is the best way to reach the top in search results on Google and the like. Our users count numbers up to 11,000 unique hits a day, all organic. If you're curious about how it works, please contact us via the contact section or send an email to [email protected]