The statistics of the experts in the sector for 2018 speak of significant advantages for those who implement targeted commercial web strategies. 87% of companies believe they have increased their level of visibility on the web thanks to the correct use of social media. 78% report an increase in profits as a result of online expansion.
64 and 63% report advantages in lead generation and customer loyalty development. 54 and 53% respectively praise the benefits received in terms of creating ideas aimed at new strategies and a greater number of total purchases. Finally, 49 and 46% report a growth in commercial partnerships by declaring that they have learned relevant elements in the study of new marketing plans.
As we have seen, the pros of proper management of social media channels are difficult to ignore from any type of company, small, medium and large. Investing in specialized professionals or services that can improve online inflows is now mandatory. Leveraging on trends in the web world always proves to be rather fruitful.