Shoppable Post is an advertising function inserted on Instagram in 2017, and turns the posts into showcases that lead to the desired store. Using product tags and hashtags it is possible to make organic posts "shoppable". It is a tool of renowned effectiveness, so much so that every month about 90 million users click on it and the statistics for some relatively new e-commerce brands on the market speak of 44% increases in generated traffic.
Given the tendency to want to buy directly in the app, we do not exclude that Instagram can expand the function. Traffic and direct sales are good for companies, especially now that online purchases have been fully cleared also in our country. Crucial is the inclusion of attractive and high-resolution images along with the choice of the right hashtags to capture micro-moments, or limited trends.